HOUSING FORUM WEBINAR SERIES

CMHC

“Overview of the Current Housing Market Conditions”

November 4, 2020
12:30 pm – 1:00 pm (central)
Presentation by Heather Bowyer

Overview of current housing market conditions in Manitoba (including new construction, the resale market and rental market).

Speaker Bio:

A native to Manitoba, Heather holds a Bachelor of Arts in Economics from the University of Manitoba and a Master of Arts in Economics from Carleton University. Heather has been in the Market Insights division at CMHC since November 2016, and prior to joining CMHC, Heather worked as a Junior Policy Analyst and Program Advisor for Employment and Social Development Canada (ESDC).

A copy of Heather’s presentation can be found HERE

Check out the full recording of the presentation below!

CSAM

“Sub-contractor Compliance and How It Impacts Your COR/SECOR Audits”

November 5, 2020
9:00 am – 10:30 am (central)
Presentation by Ross Jardine

In this webinar, we will discuss the following topics: communicating the prime contractor’s expectations on what safety documents they require their sub contractors to fill out while onsite (sub contractor declaration); where to use those documents in the audits; other documents the prime contactor should be asking their subcontractors to supply and where they can be used in their audits. In addition to effective ways to monitor your subcontractors.

Speaker Bio:

Ross brings thirty years of experience in the construction industry, in the last 5 years Ross has been a member of the CSAM COR™ / SECOR ™ audit team. In addition to performing audits Ross has delivered construction safety training courses throughout Manitoba as well as Safety Conferences in Winnipeg and Brandon. Ross is a member of the MHBA safety committee, the Renovators Council safety committee, WCA / CSAM safety committee and the MCSC training development committee. Recently Ross joined the Client Services Team at CSAM. The Client Services Team is there for CSAM clients to use for any questions or needs they have in regard’s to developing, implementing and managing their COR™ safety programs ,as well as providing support to our clients for their training needs. Contact Ross at (204) 775-3171 or [email protected]

A copy of Ross’ presentation can be found HERE

Check out the full recording of the presentation below!

PHBI

“Smarketing”

November 10, 2020
9:00 am – 10:30 am (central)
Presentation by Terra Davidson

When sales and marketing align within a business, great things can happen. And that’s smarketing.

Smarketing is the alignment between your sales and marketing teams created through frequent and direct communication. As companies continue to increase the percentage of leads that originate from inbound marketing, the relationship between sales and marketing becomes a critical area of organizational design.

We can say that our teams work together and that silos do not exist, but do we know that? Or at the end of the day, are these departments sharing information but still acting independently of each other?

In this session we will talk about how to work to integrate smarketing into your organization to maximize results. 

Speaker Bio:

Terra Davidson is a veteran in the home building industry. After graduating with a major in marketing, she joined the Consumer Strategies Group where she fell in love with the new home building industry. She joined the Calgary Home Builders Association as the Managing Director of the newly formed Built Green™ program. Here she was instrumental in helping the Association launch this important initiative to the home building community. The passion for marketing green building led her to Avalon Master Builder where she started as the Brand Manager, added Service Manager, and then Sales Manager and Interior Designer and ultimately landed her as the Director of Sales and Marketing and Partner.

Terra views herself as a ‘change agent’ that wants to challenge status quo in the home building industry. ‘Because we have always done it that way’, just isn’t an answer she can accept. This passion led her to the PHBI where instruction allows her to work with individuals and teams to help be the best versions of themselves and to build strong teams that work together instead of in departmental silos and always put the customer first! 

A copy of Terra’s presentation can be found HERE

Check out the full recording of the presentation below!

PHBI

“Integrating Air Tightness to Performance Path: The Cost-effective way to any energy target”

November 12, 2020
9:00 am – 10:30 am (central)
Presentation by Amelie Caron

Air barriers have been a challenging detail throughout the residential construction history. There is still a lot of misunderstanding about them and how they work. We will explore the basics of the air barrier system, their challenges, typical construction tie-in detailing and present a smart solution to air barriers. We will also showcase how a performing air barrier system can save construction costs to achieve code compliance or any other energy efficiency target.

Future challenges of Building Code Implementation:

As we know, most project management and trades work in parallel to each other rather than in an integrated way. The building Code is also written with all its sections independent from one another. We will have a conversation around some of the challenges we are already facing and the ones to come. The 2 main areas of concerns we would like to explore are at a municipal level and also in the building as system. Complying with the Building Code the way it is written today may lead to entire net-zero energy building stock that no-one would be able to live in.

Speaker Bio:

Amelie Caron is a Building Scientist, Principal at EcoSynergy, founded in 2009.

Amelie has been in the residential industry since 2001. Her unique multi-disciplinary expertise can assist design teams in meeting their energy performance targets by providing timely, context-appropriate, and cost-effective solutions.

Amelie has extensive experience in building energy consulting and simulation, she provides technical direction and has participated in several Net-Zero Energy home energy modeling and consultations across the country. She is certified LEED for Homes Green Rater and Energuide Energy Advisor (2001). She obtained a Masters Degree in Building Science and Sustainable at the Danube University Krems in Austria. Her master thesis was a comparison of the NZEH and the Passivhaus in regards to life cycle cost, carbon emissions, construction feasibility and primary energy requirements.

Amelie and her team can assist from design to occupancy of residential projects offering code compliance modelling, optimization to higher-performance, comfort calculations, on-site testing, and troubleshooting and application of Aerobarrier-whole building air tightness technology.

A copy of Amelie’s presentation can be found HERE

Check out the full recording of the presentation below!

CSAM

“Emergency Preparedness for Sub-trades”

November 17, 2020
2:00 pm – 3:30 pm (central)
Presentation by Ross Jardine

In this webinar, we will discuss the minimum Emergency Response Plan (ERP) for Subtrades on residential sites, First aid requirements, fire response, communication, transportation and muster points and Reporting to: The prime, WSH, and WCB.

Speaker Bio:

Ross brings thirty years of experience in the construction industry, in the last 5 years Ross has been a member of the CSAM COR™ / SECOR ™ audit team. In addition to performing audits Ross has delivered construction safety training courses throughout Manitoba as well as Safety Conferences in Winnipeg and Brandon. Ross is a member of the MHBA safety committee, the Renovators Council safety committee, WCA / CSAM safety committee and the MCSC training development committee. Recently Ross joined the Client Services Team at CSAM. The Client Services Team is there for CSAM clients to use for any questions or needs they have in regard’s to developing, implementing and managing their COR™ safety programs ,as well as providing support to our clients for their training needs. Contact Ross at (204) 775-3171 or [email protected]

A copy of Ross’ presentation can be found HERE

Check out the full recording of the presentation below!

6P Marketing

“Marketing in the new “norm” – COVID-19’s impact on marketing and the Winnipeg market”

November 18, 2020
2:00 pm – 3:30 pm (central)
Presentation by Paul Provost and Farimehr Hakemzadeh

Eight months since COVID-19 made its way to Winnipeg, individuals and businesses alike are still struggling to navigate and adapt to the changing environment. While uncertainty rules the day, it’s especially difficult for businesses to pivot the use of their already-limited marketing resources.

In this webinar, learn how to overcome the marketing challenges COVID-19 presents. Using market data and examples of recent COVID-19 marketing initiatives, 6P will present thought-provoking information and insight into these key questions:

– How has the pandemic altered the public’s reception of marketing messages?
– Is this the right time to spend your limited marketing and advertising budget?
– How can your marketing efforts affect your business’ overall success during and after the pandemic?
– What can you do to maximize the results of your marketing and advertising efforts during the pandemic?

Speaker Bio:

Paul Provost (/provo/) is the founder and president of 6P Marketing. Paul has 20 years’ experience with business/not-for-profit marketing initiatives. He has spent the last 17 years in leadership positions with progressive advertising agencies in Alberta and Manitoba. He founded 6P Marketing in 2007.

Farimehr Hakemzadeh (/Ferry-Mer/ /Haukem-Zaudeh/) is 6P’s Senior Brand Strategist. She holds two Masters degrees in International Business and Marketing Management. With experience working in Europe, the Middle East, and India before moving to Canada. Farimehr’s extensive, diverse experience helps her to create meaningful, impactful strategies to help companies overcome the issues behind branding and communications, using market research.

A copy of 6P’s presentation can be found HERE

Check out the full recording of the presentation below!

PHBI

“Get It Right the First Time”

November 19, 2020
1:00 pm – 2:30 pm (central)
Presentation by Mal Smithson

As we know in Canada the “outside environment” and the “inside environment” can have devastating effects on the “build envelope”.  Often the 30 plus trades who work on our houses do not fully understand “why” they need to install their products in a prescribed way. Therefore, it falls upon the builder to know and understand the “why” and relate this information to the trades so they “get it right the first time”. We will start with basic grade 6 physics and how they apply in the “environment” in order to understand the “why”.

Speaker Bio:

Mal brings a unique mix of training and trade skills to PHBI’s classroom. He is the owner/operator of Smithson Enterprises Ltd. and has more than 45 years experience in the construction industry in various supervisor, foreman, and labourer positions for large and small-scale commercial and residential projects. He’s facilitated public speaking and teaching courses for more than 30 years and has a genuine passion for teaching.

A copy of Mal’s presentation can be found HERE

Check out the full recording of the presentation below!